Behind the Scenes, Founder Insights Randy Cooper Behind the Scenes, Founder Insights Randy Cooper

I Don’t Have All the Answers — But I Keep Showing Up Every Day

Ever feel like your brain has 47 tabs open—and one’s playing music, but you can’t find which one?
Welcome to the chaos of building a business. This post dives into the messy, imperfect reality of showing up every day—especially when doubt, overwhelm, and imposter syndrome creep in. It’s not about having all the answers. It’s about choosing to keep going anyway.

My Brain Feels Like a Browser with 47 Tabs Open

Ever feel like your brain has 47 tabs open at once? And one’s playing music, but you can't find which one? That’s what real estate feels like most days. A blur of ideas, doubts, half-done tasks, and endless “shoulds” shouting for attention.

It’s not that the work itself is hard. It’s the noise mixed with the pressure that turns picking up the phone into climbing Mount Everest. Overwhelmed? Same here. But I’ve learned that the path forward isn’t perfect planning. It’s showing up.

What I Don’t Have Figured Out (Yet)

Some days I stare at my screen, paralyzed by the sheer number of tabs, tools, and to-dos I’ve stacked on myself. There’s a CRM I’m learning, Canva’s a pain in the ass, dozens of spreadsheets, Google Docs, and property pictures I swore I’d organize, plus branding and design decisions in Squarespace — all demanding attention at once.

“Oh, and by the way, you need to make some money, Randy!!!”

I’ve got five business ideas before breakfast and three half-built systems by lunch. I bounce between them like a dog chasing its tail, but rarely does it feel like I’m actually finishing anything. And don’t get me started on the to-do list — it’s full of great intentions that somehow rolled into next week, again.

Most of the time, I feel behind. Behind other entrepreneurs. Behind other agents. Behind my own damn timeline. Like I should have a cleaner operation, a better strategy, better focus — or at least a better grip on how it’s all supposed to work. But I don’t. Not yet.

What I Do Know (and Do Anyway)

Here’s what I’ve learned so far: the chaos might not go away, but I can keep showing up in the middle of it. I don’t need the perfect plan — and I’ve learned that perfectionism is just procrastination in disguise.
The truth is, you learn by doing. You get better as you go. And as you get better, your production value goes up. But it all starts with action.

So even on the messy days, I make the calls. I answer the emails. I take a step — even if it’s awkward, slow, or out of order. Sometimes that step looks like scribbling in a notebook. Other times, it’s blasting out a post on Facebook that I second-guess as soon as I hit publish. Doesn’t matter. I took the step.

I’ve learned I can’t chase every good idea that pops into my head. I’ve got to filter fast. Every morning, I grab my journal, write down the three things that matter most, and do my best to knock them out before the noise takes over. I do the same thing every Monday to set my focus for the week.

Progress isn’t sexy. It’s not organized. It’s not polished. But it’s forward — and it’s resilient.

Lessons I’m Learning While I Build

Every day I build this business, I run into new lessons — most of them the hard way. One of the biggest? No amount of automation or fancy software will fix unclear priorities. You can’t system your way out of confusion. You’ve got to get brutally honest about what matters most — and focus on that.

Truthfully, I’m still figuring out what matters. All I know for sure is that I’m moving forward. And maybe that’s enough. Maybe I’m not supposed to follow someone else’s path — maybe I’m meant to build one others can follow.

I’ve learned that shiny tools can be just another distraction if you’re not clear on the problem you’re solving. Just because something’s trending doesn’t mean it fits the season I’m in. I’ve wasted too many hours tweaking features that looked cool but didn’t move the needle.

And as much as I like to be prepared, I’ve finally learned that readiness is overrated. I used to think I had to be 100% ready before I acted. Now I know better. I’ve seen too many people crash forward into success with little more than an idea and a willingness to take action. I used to think it was luck — or some unfair advantage. But it wasn’t.

The real lesson? Momentum comes from movement — not from waiting on the perfect plan. You act, then you adjust. You learn by doing, not overthinking.

Closing Encouragement

I still don’t have the perfect software stack. I still get overwhelmed by everything I should be doing — all the unread emails, the missed calls, the backend tweaks I’ll probably forget about until next week. But despite all that, I keep showing up.

Because showing up is the work.

I’m not building this business from a place of perfection. I’m building it from a place of purpose — even if that purpose is still unfolding in real time. I’m learning as I go, failing forward, and figuring it out one call, one journal entry, one awkward conversation at a time.

And maybe you’re in the same place — unsure, overwhelmed, halfway through ten things. If so, this is your reminder: you don’t have to have it all figured out to keep going.

You just have to keep showing up.

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